Welcome at

Alpha HandelsgesmbH.


Alpha
was founded by Erich Tuma in 1966. Since that year, Alpha supplies bakery and pastry shops, small and large confectionery professionals as well as large-scale catering establishments with bakery and confectionery goods. Sonnenfrucht (sun fruit) has been chosen as brand name because the apricot was the first speciality good in a row of very special products. By now, this fruity trademark is a regular of numerous bakery products all over Austria. Second-generation Peter Tuma is leading the success story to the future.


We are a family enterprise and our primal ambition is our customer’s – your – utter satisfaction. Sonnenfrucht provides you with guaranteed quality. Since 40 years. On the one hand we attach great importance to the development and education of our employees and thus to customer consultancy, and on the other hand we foster the realization of their own ideas and new bakery delicacies, which leads to a long-term relationship with our customers.


Alpha provides you with best quality – suitable for your corporate governance and philosophy. Our assortment includes conventional and organic products.


Erich & Peter Tuma